Comparing Yahoo! Web Store Development Options: Default, Template and Custom Design

Comparing Yahoo! Web Store Development Options: Default, Template and Custom Design

In a previous blog post, Just Professionals gave an overview of several popular e-commerce platforms and explained why we advocate the use of Yahoo! Stores for online retail websites above all. In this post, we wish to discuss the different options that exist after the decision to use Yahoo! Small Business Merchant Solutions, A.K.A Yahoo! Stores, has been made.

Once signed up with Yahoo! Merchant Solutions, a store owner has 3 basic options for how his or her site will appear to the world:

  1. Choosing a generic layout or default store templates provided by Yahoo!.
  2. Purchasing a third-party pre-designed Yahoo! Store template.
  3. Hiring a Yahoo! Store developer to design and develop an ecommerce website with custom appearance and functionality.

Below we will discuss each of these 3 options in detail.

What will my new Yahoo! Store look like to my customers?

Yahoo! Store Default or Generic Template

Yahoo! Store Default Templates

The generic templates offered by Yahoo! to Merchant Solutions customers offer basic functionality and customization. Using the default templates, you are able to select navigation position and choose from a color palette. In addition, Yahoo! generic templates offer the ability to upload images in order to personalize the appearance of the store. This allows a store owner to display a custom header and/or background, company logo, buttons, and footer.

Yahoo! Default Template Pros vs. Cons


  • There is no additional cost for using the Yahoo! Store default templates.
  • No delay to making your products available for purchase.


  • Reduced or diminished ability to distinguish your web store from others.
  • Limited functionality

Pre-designed Templates for Yahoo! Stores

Pre-Designed Yahoo! Store Templates

Pre-designed Yahoo! Store templates are the first option outside of the default or generic site appearance that Merchant Solutions offers customers for their Yahoo! Store. Pre-designed templates offer an upgrade in appearance and functionality. The set back to a pre-designed template is that customization may prove difficult as altering or editing the pre-packaged elements may have a detrimental effect on the overall appearance of the website.

Pre-designed templates may also offer some niche functionality as part of the benefit of this method. This functionality may include add-on features like a  blog or social media integration and can offer more options to improve search engine visibility.

In the same way that utilizing a generic template from Yahoo! can deprive a web store of the ability to distinguish itself from other e-commerce stores, pre-designed templates are sold over and over to many different site owners. Most template designs are tailored for a specific market, such as wedding accessories, jewelry, and clothing which means you and a competitor may appear the same to a potential customer.

For most template designs, a buyer has the option to pay a large sum of money purchase the exclusive rights to use of a particular store template. This only guarantees the template will not be sold again, and there is no way to know how many times the template has been purchased already. If you are interested in sole ownership of a template it can cost many thousands of dollars for a one that is well equipped with features. This high cost of obtaining a professional website design through a pre-designed option makes custom development a more viable choice.

Pre-Designed Templates for Yahoo! Store Pros vs. Cons


  • Minimal time period needed between purchase and deployment.
  • Templates have been pre-tested by the third party developer and are supported to ensure proper function.
  • Templates can be found already tailored to your niche market.


  • You and your competitors may appear identical to potential customers.
  • Pre-determined functionality and feel out of the box often does not exactly match your needs.
  • Template usage may include possible hidden fees or license agreements for rights to alter template.

Custom Yahoo! Store Development

Custom Yahoo! Store Development

There is really no limit to the amount of customization that an e-commerce site owner can pour into an online Yahoo! Store. But for most projects, custom Yahoo! Store development is not much more expensive than the cost of purchasing a template system with full operational rights. Any serious online retail business venture will choose to hire a Yahoo! store developer to design and develop their e-commerce web site from scratch. This is the option that offers full control over the store’s appearance and functionality, and offers the store the credibility needed to succeed online.

Custom Yahoo! Store Design and Development Pros vs. Cons


  • Fully customizable e-commerce web site from look and feel to functionality.
  • The development process is under your control from start to finish.
  • Professional online purchasing experience for your site visitors and potential customers.
  • Less stress for the business owner during set up, deployment and testing phases of development.


  • Start to finish development can add a significant pre-launch period depending on the complexity of the store.
  • Money required to complete a custom store can be considerably higher than the cheaper alternatives.

The Yahoo! Store platform has proven time and again to handle millions of dollars in transactions throughout the years. With this system constantly being updated, it is a good idea to have someone who stays on top of the changes and can help your store to evolve. It takes years of training and skill to produce a website that can increase a business’s ROI. If you’re serious about making money with your business, then a Yahoo! Store designed by a professional developer will be the safest option.

The main consideration when choosing how to proceed with your Yahoo! Store is choosing which option going to be the most cost effective for your business in the long run. Looking at a larger picture of where you would like your business to be in 3-5 years as opposed to where it is now may be helpful. Keep in mind that doing an e-commerce site inexpensively in the present may end up costing you more in the future.

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About Kian Mohtadi (Web Marketing Specialist)

Kian is the newest member of Just Professionals offering expertise in the realm of search engine marketing, web development and copywriting.
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  • Bojana

    Very useful information. With so many options available, it has become difficult to discern the best choice and this certainly helps make that decision.

  • philip

    While reading this post, i have come to know that there are main pros and cons of Yahoo are available here and found it very useful as i have got myself in Yahoo Store Development since last 2 months..

    Web Based Application Development


    Yahoo! Default Template Pros vs. Cons


    * There is no additional cost for using the Yahoo! Store default templates.
    * No delay to making your products available for purchase.


    * Reduced or diminished ability to distinguish your web store from others.
    * Limited functionality

  • ecommerce web developers

    I think this is new topic for me that I must read. While reading this post, I have noted down some the points that Yahoo’s Default Template Pros vs. Cons. Thanks for sharing the information. I would always love to read and update on the new topics.

  • Ecommerce Software

    Wow it is amazing.I think I should try it into myEcommerce Websiteso that it can get a lot of visitors..
    Thanks for this blog.I’ll share it with my friends.

  • zma

    so that is how its done! zma

  • Free Ecommerce Software

    This will be a new era in ecommerce history, now one more competitor added for ecommerce, its really a tough time for ecommerce companies.

  • Hosted Ecommerce Software

    A vary good themes,and yes comparing products software is much need in a online store 

  • web designing company

    Good blog with nice templates is good to read and enjoy this post.

  • Harold Hansen

    wow! this is great script! can someone find me its source please,

  • Mark Burke

    I am extremely impressed thanks for sharing all information. It is a great post for the people to get the proper information.


  • Anna Harris

    It’s a great blog for E-Commerce Expert. Your content is excellent with pictures and clips.

  • Adeel Ather

    This is wonderful to get the information about these designs. Thanks a lot!

  • Ecommerce Web Design

    Thanks for sharing this useful and informative post.

  • DeniseJBecker

    Great article. I was totally able to see some good insights here on the blog content which help me get some compete source of information about choosing the best template for my website like using some different web development tools and programs. Good to know that some of the ideas that was putted in here was very closed to the previous work experienced that I encountered.

  • Ecommerce Solutions

    There is hardly a single web development project today that doesn’t involve some kind of 3rd party vendor integration, be it for adding the latest must-have consumer features, ensuring you have the appropriate site analytic and marketing metrics, or integrating your business process applications into your eCommerce website.

  • zen cart development

    These are all very essential topics of discussion which you should consider significantly. It will also help a lot to create an item name in these starting of development. You can buy the relevant industry deal with in enhance to secured your company name and company logo.

  • professional web design

    This is what I’ve been looking for. Thank you!

  • Chanel Notes

    Do you have a list of recommendations for Yahoo Developers, as we are looking to have our storefront on Yahoo Stores, but do not know personally of any good and reliable people who know the Yahoo system. Thank you.

  • Sandra Jones

    True in every sense. Yahoo stores can be very helpful for any eCommerce website to rake in the necessary sales figures. Thanks Brian for this really lovely insightful blog.

  • Sandra Jones

    True in every sense. Yahoo stores can be very helpful for any eCommerce website to rake in the necessary sales figures. Thanks Brian for this really lovely insightful blog.

  • Ydeveloper

    Yahoo stores give an online business enormous exposure while bringing in traffic and revenues for the site. Every eCommerce website should try this to generate more sales.

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