Believe In The Value of Your Product

Believe In The Value of Your Product

When Just Professionals opened its doors in the middle of a recession, we knew that acquiring business in a already saturated market would be tough. Through the course of several discussions, sleepless nights and brainstorming sessions we were able to not only come out of the gates swinging, but we were able to do so without devaluing our product.

In the web development world, your portfolio is everything. In an industry where templates and cookie cutter, off the shelf solutions dominate, we thought that being a custom design shop would set us apart. The advantages of being completely custom meant our designs would shine and we would be able to market our product with buzz words like “custom”, “unique”, and “100% original.” Their were disadvantages, however, that included higher labor costs for us and higher prices for our customers when compared to our inferior competition.

The easiest  route would have been to completely bash our supposed competitors to prospective clients, deploring their use of mass produced designs at basement prices, which could have been successful in some bids. I have never been a fan of sales people who bash their competitors in an attempt to make their own company look better. It actually puts me off in my personal purchases when that occurs. Instead, we decided to diplomatically approach the competing bids as low cost alternatives that may serve the client’s purpose. But our main selling point has always been this: In order for a company to to truly portray the uniqueness and high end service you provide, your internet assets have to match that level of quality in today’s business world.

Convincing your clients that unique, custom-tailored products and premium expertise are better for their company will never be the issue. Convincing them that they should pay a premium for those qualities will. So how do you compete in your industry with lower priced, sub par alternatives in a bottom line price driven marketplace? By Holding your ground, maybe even raising your prices.

It’s easy to do. You lose a job or two to a lower priced company and sell the farm on your next job to get the deal. Meanwhile, your costs of labor eat away any profit you would have made and the time you could have spent on a fair priced deal is now lost. That and you have just conveyed to this client that despite all the adjectives you used in your sales pitch to describe your company, that separation of expertise and premium is negotiable and really not worth the price you originally requested.

Over time we learned and ate our fair share of bad deals in the process. But not any more.  Now, we hold steady on our original bid for a project. If we lose a deal because of this, we are comfortable in the fact that we didn’t devalue our work, or our company. In fact, we gross an average of 30% more revenue per project than we did just a couple years ago. Financially, we have increased sales year to year, and do almost 30% less work. Just 18 -24 months ago we averaged 8-12 web projects a month. Now we average just over 4 per month.

Initially, our approach was not the most comfortable.  As the principal of Just Professionals, I always want revenues to come from every angle. It has taken discipline and practice to be able to stand by the value in our product. Now I enjoy the process, basking in the shock by the people I meet with in my unwillingness to come down off of our price points. That isn’t to say I am rude or short about it, but I simply reinforce again the quality of our work, and the benefit they will receive from that quality. This process has created a higher value for our service, has nurtured the referral business we get, and has produced some valuable clients.

Thanks for reading.


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About Gabriel Shepherd (Founder)

Gabriel is the Founder and President of Just Professionals. He has a diverse background in IT and Marketing as well as business development.
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  • SEO web design services

    I do agree with author, its not right that you just smash your competitors repute aur their products repute to just sell your products, and its not ethically as we.. just compete them in the market improve your product people will automatically come to you.

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    I go along with article author, it is definitely not suitable that you can hit competitors repute aur the merchandise repute to help simply just advertise ones merchandise, and definitely not ethically as we.. simply just vie these individuals already in the market strengthen ones solution persons will probably on auto-pilot go to people.

  • toddler converse

    All I can say is that when you focus on your niche and continue to seek for improvements and apply is as well. That’s the very best way to keep top and stay on the track of this fast pace world of market and technology.

  • professional web design

    Its a great note Gabriel..and being able to make such quality products and services for your clients has become a norm yet needs time to achieve…

  • Drupal web design

    The content which you have shared is very interesting and good to read. Very informative and interesting.Nice sharing.

  • Alan Villegas

    This was an inspiring article. I hope to be where you are at one day.

  • Alan Villegas

    If your approach has worked well for you, then I commend you. I agree that you have to have a hardline when it comes to fees, although I have been known to be open to negotiation.

  • Web Design Services

    Web designers who want to make passive income is in very good condition at the moment. Most companies nowadays commit significant resources toward their websites. This means that the demand for design skills on the Internet is higher than ever.

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    Don’t stop
    writing, you’ve given me lots of good info!

  • web design company los angeles

    Value is created by fulfilling deep desires and solving deep
    problems. This is what gets the people moving, what gets them to pull
    out a credit card, to tell all their friends, to come back day after day
    to consume your content and your ads, and move your little icon to
    their home screen and tap it more than all the others.

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    Value propositions are a theory. They are, in fact, the central
    hypothesis of your company. And you will prove (or disprove) and refine
    your hypothesis over time.

  • Ruby

    Excellent article for client purpose and web development……..
    Thanks for sharing

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  • OnlinePhDUK

    valuable information…thanks for sharing!!!

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    This is a good article & good site.Thank you for sharing this article. It is help us following categorize:
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